Main task - Music Magazine (LIIAR)

The main task is to produce the cover, contents page and a double page spread of a music magazine. The first task i will complete is applying the media key concepts (Language, Ideology, Institution, Audience, Representation) to producing the required elements of a music magazine.

Language
The language used will be largely based on the audience, which will be down to what type of music magazine I would like to use as a template for my ideas. The language used will be the text size, font, colour etc, and content. Also the pictures and what they convey.

Institution
There are many institutions that publish music magazines such as the one I am developing. The main Institutions are Future, IPC and EMAP.

Future
Future Future includes titles such as Total Film and Guitar World, as well as Classic Rock, the UK’s fastest growing rock music magazine. They are the global market leader in guitar magazines From computer games to films, from cycling to music-making, they provide magazines, websites and events that inform, entertain and unite these communities.

IPC
IPC Media are the publishers of NME (New Musical Express) and they are one of the United Kingdom’s leading consumer magazine and digital publisher. This company manages to sell over 350 million copies each year when publishing the magazine. Around 27 million UK adults consume an ICP magazine each year. IPC’s brands are very simply at the heart of the UK's cultural life. High in representation and reaching their target audience.

EMAP
EMAP is a British media company, specialising in the production of business to business magazines, and the organisation of business events and conferences."EMAP" is an abbreviation of East Midland Allied Press. Magazines include: Sneak, Smash Hits! Kerrang!, Mixmag, Q and Mojo. EMAP worldwide publishing empire comprising 238 magazines worldwide in 15 countries, as well as TV and radio stations. As the number one consumer magazine publisher in the UK, there's a magazine for everyone

Ideology
The ideology behind my magazine is to promote and celebrate new and underground music, generally staying clear of main stream successful bands to give those that are not so known but talented a chance to shine. Other aspects of the magazine include insights to those musicians, upcoming music events and gigs. I want my magazine to be more personal that the big corporate magazines such as kerrang!

Audience
The audience I am appealing to are that of youths aged 16-25 that are into non mainstream music.

Representation
The magazine should represent the audience it is aimed at.